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What is the Network Advertising Initiative?
Advertising networks created the organization in response to concerns from the Federal Trade Commission and consumer groups that online advertising — particularly targeted or behavioral advertising — harmed user privacy. The NAI seeks to provide self-regulatory guidelines for participating networks and opt-out . Opt Out of Interest-Based Advertising. Welcome to the NAI's opt-out page where you can learn more about NAI members who deliver tailored online ads and your choices to opt-out of receiving them. To learn more about this tool and how it works, please scroll down to read More Info. Manage My Browser's Opt Outs. Information on Opting out on Mobile Devices: This page is provided to help more easily find consumer choices on various devices. It is provided for educational purposes only. The instructions provided below may change at the discretion of the companies that provide the operating systems for these devices. Most modern.
Last week AddThis announced that data collected through their sharing widget, installed on 1. According to the announcement, anonymous profile information for over million users, including the pages they have visited on AddThis publisher sites, is now available to other ad delivery companies in real time bidding.
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In both cases, tags placed on publisher sites for one purpose are now being used for different and more extensive purposes. And in both cases the companies should clarify answers to some important privacy questions. Is it fair to assume that all sites with the widget already installed Network Advertising Initiative Opt Out Page including hospitalsschoolschurch groupsand government agencies with no other advertising — would choose the AddThis widget if they were aware that their user behavioral data will be sold?
Will the AddThis widget include a notice to consumers that tracking information is being collected on each page that serves the widget, regardless of whether the consumer interacts with it? Will AddThis also ensure that when the data are used to display an ad, the consumer will be notified that AddThis was the source and provide an opt-out?
Neither AddThis nor its parent Clearspring is listed as a member of the Network Advertising Initiativethe industry organization charged with defining privacy standards and providing oversight for behavioral advertising. Hopefully AddThis will move quickly to remedy the privacy shortcomings in their new program.
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How they approach this will tell us not only about their own commitment to privacy and self-regulation, but also the commitment of any partners and advertising customers who continue to participate. Your input will be appreciated, either in the comments here or privately by email. If you believe in the self-regulatory effort, I hope you agree that sharing best practices will work to benefit all players, including ad networks, data companies, advertisers and more informed and capable consumers.
Behavioral Targetingcookieflash cookiesNetwork Advertising Initiativeoptoutretentionsensitive information. The Network Advertising Initiative recently completed a comprehensive review of the practices of its members, culminating in its Annual Report.
Given the recent criticism of how Flash cookies may be used to track user behavior see prior postsI was pleased to see the NAI cover that practice in its review, Network Advertising Initiative Opt Out Page to reiterate the rule against the practice.
While this is a big step forward, the NAI should go further to fully resolve Flash cookie question as it pertains to its members.
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Based on staff interviews, the report concluded that none of the evaluated companies uses Flash cookies for online behavioral advertising see footnote Since our own panel found Flash cookies being written by several NAI members including Specific Media and DoubleClickthe NAI must have been assured that these firms have implemented internal controls about how they use Flash cookies.
But without an explanation of those assurances or even why Flash cookies need to be used in the first placethe report is incomplete.
The NAI should ask those firms to update their privacy policies to explain the use of Flash cookies and go here their use for targeting. A more unequivocal statement from the NAI members who use Flash cookies for other purposes will mean that networks abusing Flash cookies have nowhere to hide. Kudos to the Network Advertising Initiative for completing a comprehensive compliance review of their membership, and for laying out both positive and negative results in their assessment.
The report is encouraging, and ultimately points to an even more crucial role for the NAI in creating an effective self-regulatory regime for online behavioral tracking.
Additionally, the privacy settings for the web, accessed via your device's source, are typically independent from the privacy settings tied to your mobile applications. If you or your anti-virus or other software deletes the opt-out cookies from your computer, if you re-install your browser, or if you delete your cookies which can happen if you clear or delete your browser historythen you will need to repeat the process. Please note that the NAI does not operate or maintain any of these opt-out mechanisms for mobile applications.
Retention policy is hard for the big guys. Although the report does not name the four NAI members who lack complete policies about consumer data retention why not?
The NAI report is a reminder of how self-regulation is learn more here to work in practice.
To see a half dozen networks implement retention policies in time for the report is a substantive sign of progress, even if there are a few laggards.
To learn more about limiting ad tracking using this identifier, visit the Settings menu on your device as follows:. In Septemberthe NAI became one of the founding members of the Coalition for Better Ads, an industry coalition leveraging consumer insights and cross-industry expertise to develop and implement new global standards for online advertising. Retrieving your current opt-out status. Please note that if you disable all cookies via your browser settings see belowchange the browser on the device from which you opted out of RadiumOne Targeted Advertising, or use a different device, you will need to opt out again from receiving cookies.
Firms with less protective policies and no oversight will continue to track consumers as long as websites allow them to. The prevalence of non-adherent targeting firms is the central challenge to effective self-regulation. But if the NAI makes publisher disclosure a serious focus inwebsites may for the first time start to feel accountable for the ad-network choices they make. That kind of transparency can bring more targeting firms into the NAI fold and squeeze out the rest. The good news for NAI learn more here is that this also means lower-profile competitors will face the same restrictions and costs of doing business as they do.
This leads to me to wonder if the NAI is underrated in its self-regulatory role. Websites are the real decisionmakers in this ecosystem. Enter your email address to subscribe to this blog and receive notifications of new posts by email. Consumer Notice Will the AddThis widget include a notice to consumers that tracking information is being collected on each page that serves the widget, regardless of whether the consumer interacts with it?
NAI Compliance Neither AddThis nor its parent Clearspring is listed as a member of the Network Advertising Initiativethe industry organization charged with defining privacy standards and providing oversight for behavioral advertising. Conclusion Hopefully AddThis will move quickly to remedy the privacy shortcomings in their new program.
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